The break is optional
For years, advertising in games waited for a gap: the loading screen, the end of a level, the pause between rounds.
Then
Ads queued for a pause and stopped the player.
Ads queued for a pause and stopped the player.
Now
Ads sit in the arena itself, visible while the round is played.
Ads sit in the arena itself, visible while the round is played.
Gadsme places brands inside the game so they do not depend on a break. gadsme.com